ON The Ball PR is a South Yorkshire-based public relations firm specialising in sports PR. Jane Whitham, from On The Ball PR, writes regularly for the Doncaster Rovers' official website.

New Year? New you?
Probably not! If you're at all like me your resolutions will already be history.
If only I could extend my footballing willpower to everything else in life.
Come rain or shine, since I was a kid, I've had an iron will when it comes to sport.
In fact the more challenging it's been to get to a game, the greater the sense of achievement.
I've battled through wind and rain, floods and snow to find games called off at the last minute.
Along with thousands more hardy souls, I've braved the fierce wind that used to rattle the roof at the old main stand at Belle Vue and have shivered in the wet and cold at Grimsby.
Football has always been about endurance. I guess that's what makes victory taste sweeter. How do we know to appreciate the good times if we've never had it tough?
Several years ago when author Nick Hornby wrote Fever Pitch he hit the nail on the head.
Football fans, he reckoned, measured out their lives in fixtures.
Where were you when Beckham struck late on against Greece in 2001? What did you do on New Year's Eve 2006?
If you can't remember what you did to see in the New Year 12 months ago you'll probably remember it was the night before the momentous first home game at the Keepmoat Stadium. You see - football gives us a framework into which everything else fits.
As a youngster I can remember coming to Belle Vue with my dad and can remember, from a distance, being confused by the racecourse thinking Rovers had built a new stand since my last visit.
As a Huddersfield fan, one of the visits to Belle Vue I'd most like to forget was on August Bank Holiday 2003 at the start of what turned out to be Rovers' championship winning season.
I took my place on the sunny terraces behind the away goal but it wasn't long before I was feeling rough.
Over the summer I'd got pregnant and football matches, as I discovered, aren't conducive to women with morning sickness.
It wasn't long before the smell of the burger van had worked its magic and I was rushing to the toilets.
I remember the 1-1 draw and Leo-Fortune West's equaliser to Andy Booth's early goal with clarity. Every minute was stomach-churning torture.
I didn't fare much better at Huddersfield's ground a week later when the smell of the freshly cut grass overpowered me!
Fortunately, it didn't last for long and my love affair with football - both non league and professional - was back on by Christmas.
A coach in America's NFL once said that sport is like life?it requires perseverance, self denial, hard work, sacrifice and dedication.
He was, of course, talking about the players, but ask any fan worth their salt and they'll tell you the same goes.

Happy New Year.

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